This is Our Moment Press Release

FOR IMMEDIATE RELEASE
Contact: Sunshine, Sachs & Associates – 212-691-2800
Emily Hawkins, Hawkins@sunshinesachs.com or Julia Weiskopf, weiskopf@sunshinesachs.com

NRDC Action Fund Launches Star-Studded Video Campaign to Spur Action on Clean Energy

Leonardo DiCaprio, Jason Bateman, Chace Crawford, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum, Forest Whitaker join forces in This is Our Moment Video Campaign

January 28, 2010 [NEW YORK] – On the heels of President Obama’s push to move America toward a clean energy economy in his State of the Union address last night, the NRDC Action Fund today launched ">This is Our Moment, a web-based video campaign urging Congress to pass the first-ever climate and clean energy bill, currently pending in the Senate. The campaign kicks off with the release today of a star-studded video call-to-action that includes Jason Bateman, Chace Crawford, Leonardo DiCaprio, Felicity Huffman, Justin Long, Edward Norton, Emmy Rossum and Forest Whitaker.

“This is our moment – our moment to fight for a cleaner and more secure future,” said DiCaprio, a longtime champion for the environment, and a NRDC Trustee. “The time is now for people across the country to stand up and have their voices heard. We all must call on the Senate to act on this historic opportunity.”

">This is Our Moment brings together the nation’s most effective environmental action group and a host of notable celebrities including DiCaprio, Edward Norton, Forest Whitaker, Jason Bateman, Felicity Huffman, Chace Crawford, Emmy Rossum and Justin Long. ">This is Our Moment enables citizens to become participants by speaking to their representatives in two ways: uploading their own videos in support of a clean energy economy, and sending direct emails to their Senators.

The online community can also engage by spreading the message. ">This is Our Moment is designed to create a virtual army of climate activists through an emphasis on social media tools like Facebook and Twitter, a rotating display of user-generated videos, and the video player itself, which is an embeddable widget for websites, social networking pages and blogs.

Clean energy and climate legislation passed the House of Representatives for the first time ever in June 2009. The legislation, the Clean Energy, Jobs and American Power Act, is now pending in the Senate. The bill has the power to jumpstart our economy, create millions of jobs, break our dependence on foreign oil, and cut global warming pollution. ">This is Our Moment calls on Americans to hold their representatives to task and to pass urgently-needed climate legislation.

“Americans want real action to address climate change and move our country toward a clean energy future,” said NRDC President Frances Beinecke. “This is one of the most important pieces of legislation of our time – we cannot let our moment pass us by. Our Senators need to hear all of us loud and clear.”

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NRDC ACTION FUND
The NRDC Action Fund is committed to advancing policies that ensure clean energy, climate protection, smart transportation, and public health. As a 501(c)(4), NRDC Action Fund devotes 100 percent of its resources to pressing environmental policy before Congress and state legislatures. NRDC Action Fund leverages NRDC’s expertise, unparalleled network of influential affiliates and track record for hard-won victories in court and in Congress to spread energy and environmental solutions.

ADDiCTiVE NETWORKS
ADDiCTiVE NETWORKS ( http://www.addictivenetworks.com ) launched by Alex Lasky and Charles Stettler is a full service digital production company and creative marketing agency specializing in content and cross platform new media solutions. They create and deliver communication strategies that will help you engage, inform, and influence key audiences, expand market share, and increase profitability. ADDiCTiVE has produced and designed campaigns for the NYC Department of Health, the Hillary Clinton presidential campaign, and also created the first hit web series to go directly to TV (MTV), Man and Wife TV, as a cross platform series. ADDiCTiVE partnered with the NRDC, DiCaprio and the Compound to design and produce the Thisisourmoment.org web campaign. ADDiCTiVE will work with you to define your media goals, determine a clear creative direction, create content (HELLO!) and employ the latest new-media tools to spark powerful experiences that will create a lasting impact on your audience.

KYTE
Kyte is the online, mobile and social video platform. The Kyte Platform combines the real-time, interactive and community building capabilities of the social Web with the analytics, control, and monetization features of a professional video platform, enabling companies to engage audiences, build community, and monetize.

Kyte powers online and mobile video for premier media companies, enterprises and organizations. The company is headquartered in San Francisco, California, with offices in New York, London, Hamburg and Zurich. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others. Visit Kyte online at www.kyte.com.

THE COMPOUND
At The Compound, we obsess over originality, quality and direct, personal communication. Building long-lasting relationships is as much a part of our mission as great design. So we strive to perfect your story—to work with you on an ongoing basis in supporting the core philosophy of your company or organization. We drink a lot of coffee, but we live and breathe advertising. We have a team of experienced creatives who work to raise the creative bar with each project and, in the process, elevate your brand or cause. We help make lasting believers out of your target audience. All from our comfortable office in downtown Los Angeles. Whether it’s large or small scale print, television and radio campaigns, viral and online marketing, or branding development, we do it all.

COMMON SENSE NMS
Common Sense New Media Strategies is a new media firm that focuses on helping progressive causes and companies unlock the potential of new media in achieving their goals. For the last five years, CS NMS has partnered with organizations operating both in the United States and around the world as they look to understand, utilize and maximize new media opportunities.